Our Vision in Focus
The story of how we're transforming the digital image landscape one pixel at a time
The Birth of Clearer Vision
In 2018, as website speed became increasingly critical, our team at Codeinwp (Now WPShout.com) noticed a consistent problem: images were slowing down the web. Websites were getting heavier, load times longer, and users more impatient.
We embarked on a mission to solve this universal challenge. After months of development, Optimole was first launched on September 11, 2018 – a cloud-based service designed to automatically optimize every image on a website in real-time, without compromising quality.
What started as part of Codeinwp's ecosystem of WordPress tools quickly grew into a powerful standalone service, powered by a dedicated team passionate about making the web faster and more efficient for over 10 million users worldwide.
Making the Visual Web Faster for Everyone
We're dedicated to making image optimization accessible to everyone, regardless of technical expertise or budget.
At Optimole, we believe that everyone deserves a fast website. Images make up approximately 50% of an average webpage's weight, yet many website owners lack the tools or knowledge to properly optimize them.
Our mission is to democratize image optimization by providing an intelligent, cloud-based solution that works quietly in the background – delivering perfectly sized, compressed images to every visitor, on every device, with our free plan supporting up to 1,000 monthly visits.
We're not just saving bandwidth – we're helping businesses deliver better user experiences, improve their SEO rankings, and reduce their environmental impact through more efficient data transfer powered by over 450 global CDN locations.
80% Size Reduction
Our ML algorithms achieve up to 80% size reduction without quality loss
Adaptive Serving
Images tailored to each visitor's device, browser, and screen size
Smart Lazy Loading
Defers offscreen images to improve initial page load times
Modern Formats
Support for WebP and AVIF for better compression and quality
From Simple Plugin to Complete Media Platform
What started as a WordPress plugin has evolved into a comprehensive media delivery and management platform. Our journey has been shaped by listening closely to our users and responding to their needs.
WordPress Plugin Launch (September 2018)
Our initial product provided simple image optimization for WordPress sites, quickly gaining popularity for its ease of use and automatic compression capabilities.
Amazon CloudFront CDN Integration
We established a powerful global CDN with over 450 edge locations powered by Amazon CloudFront to deliver optimized images at lightning speed worldwide.
Machine Learning-Based Optimization
We implemented advanced ML algorithms to determine optimal compression levels for each image, achieving up to 80% size reduction without noticeable quality loss.
Advanced Format Support
We expanded our capabilities to support modern image formats like WebP and AVIF, offering better compression rates compared to traditional JPEG and PNG formats.
Enhanced Compatibility
We ensured compatibility with popular page builders like Elementor and Beaver Builder, as well as the WordPress 5.0 block editor, making our solution versatile for any WordPress site.
Contributing to a Better Web
We believe in giving back to the communities that have supported our growth.
WordPress Core Contributions
Our team actively contributes to WordPress core, submits patches, and develops open-source tools for developers through our parent company, Codeinwp.
We've added patches to core, helped with translation, and reviewed themes to strengthen the WordPress ecosystem.
WordCamp Sponsorships
We've sponsored WordCamps in Bucharest, Pune, and Torino, and partnered with WordCamp Europe to provide media coverage in 2018 and 2019.
Every year, you'll find our team organizing and volunteering at WordCamp Europe and various WordPress meetups worldwide.
1% for the Planet
By reducing data transfer through image optimization, we're helping create a more sustainable internet infrastructure while consuming less energy.
As part of our corporate family, we contribute to the 1% for the Planet initiative, supporting environmental causes and sustainable technology.
The People Behind Optimole
We're a diverse team of developers, designers, and support specialists united by our passion for web performance.
Marius
Ionut
Stefan
Vytis
Andrei
Kush
Rodica
Madalin
Carmela
John
Milica
Harshit
Hardeep
Robert
Poonam
Sabina
Martin
Karol
What Drives Our Innovation
Our foundational principles guide our innovation process, from product development to customer support
Cloud-Based Performance
We handle all the heavy lifting in the cloud, reducing strain on your server while delivering the fastest possible experience. Our Amazon CloudFront CDN ensures global speed for all users.
WordPress Integration
As part of the Codeinwp (Now WPShout) and Themeisle ecosystem of WordPress tools since 2018, we're committed to seamless integration with WordPress, popular page builders, and the block editor.
Automation First
We believe in solutions that work on autopilot. With a simple setup process, Optimole handles image optimization automatically, requiring minimal configuration while delivering maximum results.
Trusted by 200,000+ websites and growing businesses
Join thousands of satisfied customers who trust Optimole for their image optimization needs.
Trusted by Industry Leaders
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Challenge: Speed up Website with 1 Click
Expert Review & Setup Guide
Advanced Image Optimization Tips
Optimize Your Images Today
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